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New Sales & Partner Engagement Experience

Written by: Walter Ruckes, Anirban Mukhuti and Rohit Lamba
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Traditional business ecosystems from services to supply chains to manufacturing to workspace infrastructures are struggling and required to be shifted to a more adaptable & agile solution that is digitally enabled.

There has been a major shift in the way sales teams and partners are operating today, the physical distancing and stay at home behaviours have made their successful tactics like face to face meetings, longer supply chains, physical meets ups redundant. To overcome this redundancy and get them to stay positive, the leaders will have to take a step forward, empower and enable their sales teams and partners with the best possible short and mid-term digital strategies, and practical approaches during this time.

This is a major opportunity for leaders to build stronger relationships with sales teams and key partners, which will be critical in efforts to emerge from the crisis in decent shape.

Hear it from the sales leaders and industry stalwarts as they share their research, POVs, and actionable insights on building digital capabilities and solutions for the virtually connected sales teams and channel partners in this rapidly changing market.

New Sales & Partner Engagement Experience

Walter Ruckes

As Vice President of BI WORLDWIDE’s Sales & Channel Engagement Group, Walter Ruckes' primary focus is to develop sales and channel engagement strategies and solutions that change the behaviors of sales people, distributors, dealers and channel sales representatives. An expert in sales incentive strategy, he educates sales professionals around the world on how to best engage their sales force through sales engagement strategies, solutions and best practices.

Anirban Mukhuti

Head – Marketing, Saint Gobain Gyproc

More than 16+ years of experience in diverse leadership and strategic roles in marketing and sales as well as technology domain across the Indian subcontinent. His domain expertise is in the areas of Brand Management, Category Creation, Consumer Behaviour, Media Buying, Digital Marketing, Product Management, Customer Experience, and Consultative Selling across both B2C and B2B platforms.

Rohit Lamba

Vice President - Sales & Marketing & Head - Branding, Jindal Steel & Power

A techno-commercial business leader with over two decades of leadership experience in Retail Sales & Marketing across industries. Set up, operationalized and grew pan India Retail & Distribution network for Steel products with 41 distributors & 6000 retailers pan India generating revenue of INR 600 Cr/pm.

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