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Better Ties, Better Sales

Oct 20, 2020

Written by: Walter Ruckes, Rohit Lamba & Anirban Mukhuti
(View Author Bio)

The masters of creating sales and partner experience have put together their point of views on how to enhance your partner experience in the current normal.


As traditional businesses across industries have moved towards more versatile digital solutions over the last few months, there have been interesting insights on how businesses incorporate significant changes, differently. Taking to digitisation for sales growth and workforce experience has become imperative as businesses engage digitally with everyone including digital partners, sales team and employees. So how do they go about with achieving these goals?

Walter Ruckes, VP Sales and Channel Engagement, BI WORLDWIDE,
Rohit Lamba, VP Sales, Head Branding, Jindal Steel and Power LTD and
Anirban Mukhuti Head Marketing, Saint Gobain, Gyproc shed light on building digital capabilities and solutions for the virtually connected sales teams and channel partners, in this rapidly changing market.

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Walter Ruckes

Walter Ruckes

VP Sales & Channel Engagement, BI WORLDWIDE

As Vice President of BI WORLDWIDE’s Sales & Channel Engagement Group, Walter Ruckes' primary focus is to develop sales and channel engagement strategies and solutions that change the behaviors of sales people, distributors, dealers and channel sales representatives. An expert in sales incentive strategy, he educates sales professionals around the world on how to best engage their sales force through sales engagement strategies, solutions and best practices.
Anirban Mukhuti

Anirban Mukhuti

Head – Marketing, Saint Gobain Gyproc

More than 16+ years of experience in diverse leadership and strategic roles in marketing and sales as well as technology domain across the Indian subcontinent. His domain expertise is in the areas of Brand Management, Category Creation, Consumer Behaviour, Media Buying, Digital Marketing, Product Management, Customer Experience, and Consultative Selling across both B2C and B2B platforms.
Rohit Lamba

Rohit Lamba

Vice President - Sales & Marketing & Head - Branding, Jindal Steel & Power

A techno-commercial business leader with over two decades of leadership experience in Retail Sales & Marketing across industries. Set up, operationalized and grew pan India Retail & Distribution network for Steel products with 41 distributors & 6000 retailers pan India generating revenue of INR 600 Cr/pm.

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