Sep 09, 2014
The ALS Ice Bucket Challenge has gone viral with people pouring ice buckets over their head and even donating, though...Scroll Down
Here, we say, employee engagement is also like an ice bucket challenge. How?
We at BI WORLDWIDE™ are very interested in this social viral phenomenon due to the unusual behaviour of people participating in it so enthusiastically. Off late, our pantry conversations have been about wondering what, if anything, this viral craze has proven about human behaviour. There are a few universal truths that seem to apply, especially as they relate to our customers and to the business of employee engagement and recognition. Here are a few points observed:
Takeaway: People will change their behaviour in astonishing ways, given the right motivation and the chance to be recognised in public for it.
Takeaway: Tap into this desire to do well and your employees will accomplish amazing things. Recognise them for it and these behaviours will become deep-seated in your organisation’s culture.
Takeaway: BI WORLDWIDE™’s G5 platform is the most advanced social recognition system ever, because, it allows our customers to integrate social in a responsible but highly effective way throughout their entire organisation.
Takeaway: When employees see their leaders get excited about a company-wide initiative, they are more likely to get on board!
So, while the ALS Ice Bucket Challenge will likely fade away as quickly as it came about, it is a great example of how the desire to do something good and be publically recognised for it can be a powerful driver of behaviour change and can produce incredible results.
To learn more about how BI WORLDWIDE™ can help design an employee engagement program that encourages behaviour change and creates a culture of recognition in your organisation, contact us.