2022 – The Year of Digital Resilience

2022 – The Year of Digital Resilience
For organisations to emerge stronger than ever before

What seemed like an unknown threat has ignited a revolution of digitalisation in India, and across the world. The post-pandemic era is witnessing a massive transition towards unique digital solutions. With significant changes in customer attitudes and behaviors, organisations across the globe have embraced digital technologies to quickly respond to disruptions and take advantage of new opportunities.

Here’s a quick sneak-peek into how various organisations around the world are adapting to the fast-transforming digital scenario.

Shift from Digital Transformation to Digital Acceleration

In the pre-pandemic era, digital transformation was a long-term project that involved phase-wise implementation of different technology solutions such as:

• Migrating to a Cloud Microservices infrastructure
• Enabling advanced data learning-based algorithms via Data Lake to ensure Data Protection
• Enhancing speed and quality of UX designs
• Investing in changing Front End architectures
• Implementing omni-channel solutions for web, mobile, social, etc.

Organisations that once mapped digital transformation strategy in one- to three-year phases must now scale their digital initiatives in a matter of days or weeks. The earlier “slow and steady” approach to digital transformation is no longer fruitful in fast changing tomorrow’s World.

The “New Normal” World requires businesses to adopt an agile approach and move faster than expected to thrive in an uncertain and rapidly changing world. This has resulted into new set of expectations from technology ecosystem such as:

• Implementing digital solutions for tomorrow. You cannot solve tomorrow's problems by yesterday's technology.
• Technology ease of use across different user groups
• Holistic and inclusive data systems to share integrated insights that predict and drive user behaviors
• Optimise system performance to offer seamless experience on varying availability of internet bandwidths
• Balancing act between real and virtual lives to address digital love and hate behavior

The ability to architect an ecosystem of technology solutions that enables and supports some of the key themes mentioned above is how organizations are going to build their competence of “DIGITAL RESILIENCE”.  This will allow businesses to not only rapidly respond to disruptions but also capitalise on emerging opportunities. 

READ: how you can look at building 'DIGITAL RESILIENCE' in loyalty and engagment space by leveraging digital technologies and systems. 

Author: Prasad Poosarla, CTO, BI WORLDWIDE India